Europe Dataset

The best way to contextualize your results is to make comparisons. So, compare the performance of your e-book with other marketing pieces, paying special attention to the conversion rate and lead generation . If you have other materials published on your website, be sure to see how this digital book ...

Sensory experiences also say a lot about how people relate to a brand. Think about the smell of coffee at a coffee shop, the taste of fries or the sound of a soda can being opened – that’s where audio branding comes in .

Audio branding is a resource used by many companies because it stimulates ...

Digital marketing must be outlined and synchronized with the purchasing process, therefore, the need for its use requires different types of content depending on the stages of the funnel.

Once you know what works best at each stage of the sales funnel, you can start planning your entire campaign ...

Your company's marketing team's premise is to create opportunities to approach leads, the baits that take contacts through the purchasing journey until they are ready to be worked on by the sales team towards conversion.

This means they are often responsible for finding and developing top-of-the ...

Tips for revolutionizing your sales with marketing automation: Although marketing automation is becoming an increasingly popular resource within integrated digital marketing strategies, there are still many myths about its real potential.

There are still many people who believe that every action ...

A potential customer wants to know more about your company, so they ask a few questions. Will your contact information be easily found?

A report on B2B website usability found that 64% of people want access to contact information when visiting a website.

Ensuring that visitors can find the ...

5 benefits of a digital Sales Representative for your business: More and more companies are investing in the benefits of a Digital Sales Representative to create real opportunities to drive business success.

See the five main advantages of applying this solution in your organization:

1) Increase ...

Being aware of what is happening daily based on updates on information networks or even on official portals is of great importance for organizations. However, seeking information directly from the source can allow RIG professionals to anticipate their strategies. Therefore, monitoring the Official ...

Elections represent an important milestone in the establishment of the Brazilian democratic regime. It is through them that citizens can exercise their right to choose those who will represent them in the political arena and act in defense of their interests. However, despite its undeniable ...

Law 13,488/2017 legalized paid electoral propaganda on digital channels through two methods: boosting content and sponsored links. The new wording of the Election Law makes it clear, however, that this process must occur under certain conditions and, in any case, the contracting of boosting is ...