Definition and analysis of the target audience
It is advisable to start with the concept mailing address example philippines of "target audience". This is a certain group of people united by common interests and needs, who will be interested in buying a specific product or will respond positively to offers during a telephone conversation. Therefore, it is important to determine from the very beginning who your potential buyers are.
Segmentation of target audience
The main task in developing a marketing strategy is audience segmentation. This process involves dividing the audience into small groups based on various criteria. Segmentation can be based on geographic features: region of residence, population density and size, or climate conditions. Division by demographic characteristics: age, gender, marital status, profession, nationality, religion, etc. Psychographic parameters are taken into account: brand loyalty, frequency of purchases, budget, payment method preferences, etc. CRM systems are often used for effective segmentation.
Segmentation of target audience
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By identifying your potential audience and dividing it into subgroups, you can develop targeted marketing strategies that suit the characteristics of each population.
Creating an information hook
The main goal of an info-hook is to interest the client, to engage him in a dialogue, which contributes to the successful conclusion of the deal. Examples of how to create an info-hook:
announcing significant changes in the company's work;
confirmation of previously established agreements;
message about company news, promotions or discounts;
appointment reminder;
request confirmation of the decision made from the buyer;
collecting additional information about the client to prepare a commercial proposal;
notification of upcoming changes in pricing;
invitation to events.
The use of a CRM system together with IP telephony allows for the effective use of various informational occasions addressed to specific segments of the target audience. By correctly selecting and presenting information, you can set the date and time for calls, define the task for each group of subscribers and describe the details of the offer. This approach ensures the relevance and appropriateness of communications.
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Developing a Dialogue Plan
Creating a dialogue plan is the main stage in the strategy of telephone appeals to subscribers. It should be a carefully developed scenario, taking into account potential answers, reactions and objections of clients, which contributes to the effectiveness of the call.
The scenario is developed both for calls through an operator and for calling clients by a robot using an IVR menu, where the subscriber is provided with various options for action.