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In our case, we’ve been emailing our MVPs (those who open and engage with our email most often) to see if we can send them something from Buffer (stickers, thank you notes, etc.). Delight campaigns can also be birthday wishes or — my personal favorite — anniversary wishes on the date someone first subscribed ,” reports Kevan Lee , a content creator at Buffer . Making each user feel important is key to a good marketing strategy. Try to personalize your emails as much as possible. As Kevan Lee, one of the gurus of Email Marketing, says, it's all about finding a way to send personalized content. That is, as long as it is relevant to the user. offers, privileges, etc. Find the reason and type of content that best fits your brand. 3.


- Write several subjects and then decide forex broker email leads which is the best Email Marketing Gurus According to Erica McGillivray , subject lines are like ice cream flavors: the more you have to choose from, the better. “Write down multiple subject lines. I always write down at least three different options,” she says in an article for Vero . “You need to make sure your subject line is short because a lot of people read emails on their phones. You need to create a call to action that really grabs attention. After all, you need an email to be opened before you get a click .” And it's true, it doesn't matter how perfect your email design and content is if no one reads it. You need a compelling subject line first and foremost . It will be the key that will determine the success of your campaign.