Improving user experience generates greater well-being.
Organize challenges and their phases, knowing how to prioritize. This point speeds up the workflow and team collaboration.
An example of the successful application of design thinking is the Oral B company, a specialist in oral hygiene. When designing their electric toothbrushes, they initially opted to add all kinds of applications: controlling the speed of brushing, the softness, even playing music... finally, after better understanding the needs of the users of these devices, they understood that less was going to be more here and went back to the most basic aspects to offer a product in line with the article.
What is Design Thinking? Steps for its application
After having a better understanding of what design thinking is and what it is used for, it is time to establish some of the essential steps to apply it in the professional field. Essentially, you must always be aware that it is about researching to understand better and, based on that, propose solutions and establish the path.
Research : This is where empathy comes into play. It is about putting macedonia whatsapp data yourself in the shoes of the other person, the potential user, to understand their point of view and to know what their needs and concerns are, and what we should respond to.
Determine the objective : establish where we are going and be clear about the technological, material and human resources, in order to clearly define the goal to be achieved.
Generating ideas : searching for proposals. Here we could even refer to the famous concept of 'Brainstorming'. Once all ideas have been presented (teamwork is important here), it is time to choose the one that is considered most feasible in relation to the real situation of consumers.
Implementation of prototypes : trial and error to arrive at that solution that really solves the challenge set in point 2 and aligned with 3, in the generation of ideas.
Evaluating results : testing what is being achieved with the prepared developments and whether the objective is being met, whether the previously established challenge is really being solved.
This agile methodology, as mentioned above, is useful in very different sectors and areas within the company, which is why it is important to take it into account when forming part of product-service development teams. At EAE Business School Barcelona, it is presented as a working formula in the centre's MBA offering , as it could be helpful in the professional performance of any of the school's students.
Developing projects that rely on the characteristics of design thinking requires professionals with certain skills. Specifically, empathy, which is referred to several times in the article, and creativity are essential. It is key to bet on innovation, but always as a vehicle to reach solutions that satisfy the needs of the end user.