2. Optimize your social media profiles for SEO

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Data card that lists top 5 things consumers don't uk business email list see enough of from brands on social media. The number one being authentic, non promotional content, followed by transparency about business values as the second.
Provide your social media followers with behind-the-scenes content from your brand, such as an office tour or a day-in-the-life video showing what your employees eat for lunch. Ask your followers for lo-fi content of them using your brand’s product or service that you can share, too. Lo-fi content is expected on social media, so you don’t need to worry about production quality.

To up your search engine optimization (SEO) game to increase social media traffic, you have to integrate best practices into your social content. This will improve your online visibility, generate more sales and leads and strengthen your brand’s authority. It will also serve to connect you more authentically with your target audience.

Here’s how to optimize your profiles:

Use hashtags strategically
Improve your searchability on social media by using hashtags strategically. Hashtags make your content easier to find. They also target your niche audience and demographics—making it more likely that the “right” people can find your content.

Keep in mind that not all hashtags work well for all social platforms. For example, Instagram Reel hashtags differ from hashtags on Facebook—both of which differ from TikTok hashtags. Make sure to do your audience research for the specific platform you’re targeting.