It is worth noting that the purchase journey and sales funnel, although they go hand in hand, are different things. You have seen that the journey is the steps that the customer goes through until completing a purchase, while the sales funnel is the strategy that you will adopt based on the journey.
The sales funnel is divided into top, middle and bottom. At each of these stages, we adopt actions that are appropriate to the consumer's current situation, based on their purchasing journey. For example, people who are in the learning and discovery phase are at the top of the funnel. They are generally the visitors we attract to our website.
These people will be worked on using funnel strategies so that they can move on to the next stages, problem discovery and consideration. In the latter, we are already talking about the middle of the funnel, and we will continue until the decision to buy is made, at the bottom of the funnel.
Understanding the purchasing journey makes a big difference because you can also identify your customer’s behavior and profile at each stage. This will guide the actions that will nurture these egypt whatsapp data people, transforming visitors into leads, opportunities and customers.
How to identify and map your customer's purchasing journey?
Mapping the purchasing journey is very important for monitoring the performance of your business. It is not uncommon for a website to have a lot of traffic but a small number of sales.
This can happen due to flaws in the sales funnel and problems that occur due to not having a well-defined purchasing journey. We lose opportunities because we don't talk to potential customers in the right way and at the right time.
By mapping the consumer's purchasing journey, we acquire valuable data that allows us to make better decisions. We offer a better experience for customers, increasing the chances of conversion.
Bringing all this into the reality of your business is not difficult. Here are some tips on how you can identify and map this journey to attract and convert more and more people.
Define personas
Personas are essential to your strategy. Know who your target audience is, the people who would be interested in what your company offers; then, check out the characteristics they have in common. This will make it clearer what the pain points and goals of your ideal customers are.
Talk to customers
You need the customer’s perspective to understand your business’s buying journey. Talk to them through surveys; identify what happens at each stage and what these customers are looking for. Understand their expectations so you can provide a better experience.
Mapping social networks
Don’t forget to also follow social media. Check which ones reach your audience, see which posts work best, which ones get the most interaction and which ones take customers to the next step.
Using websites to understand behavior
Use technology to understand your customers’ behavior. A purchasing journey tool will provide you with important data and information to understand the habits of this audience — such as Google Analytics or heat maps. With this, you can establish more precise strategies and take better advantage of opportunities, monitoring all trends in the buyer’s journey.
Don’t forget that although the buying journey has basic steps, it works differently for each business. It varies depending on the target audience. So, analyze your company and your potential customers to establish strategies that work for these people.