Events automatically measured by GA4
Reasons why measurement data is not reflected
Things to note when setting up GA4 with GTM
Initial settings to be done in GA4
Frequently asked questions about setting up GA4 with GTM
summary
What is GA4 (Google Analytics 4)?
GA4 is an abbreviation for Google Analytics 4, and is the next-generation version canadian ceo email lists of Google Analytics' access analysis tool. GA4 is based on user behavior, and allows for detailed analysis of user behavior across multiple devices, apps, and websites.
What is GTM (Google Tag Manager)?
GTM is an abbreviation for Google Tag Manager, a tag management tool provided by Google. Once you install a tag on the website you want to measure, you can edit and manage the tag on the management screen. It is free to use as long as you have a Google account.
Benefits of setting up GA4 using GTM
There are four main benefits to using GTM to set up GA4. Here we will explain the benefits of using GTM to set up GA4.