Identify user-generated content

[shaownhasan]

User-generated content can act as a great iraq business email list complement to your content strategy. By monitoring your brand mentions, you can see who is sharing content about your brand. This is also a great way to find new influencers to work with who are true ambassadors of your brand and source new content for your social media channels.

A repost by Sprout of a post by influencer Jada Powell where she talks about how she used the Sprout tool to schedule her posts using the Optimal Send Times.

What brand elements should you monitor?
When monitoring your brand, it’s tempting to monitor every mention of your brand everywhere people might talk about it. But it’s important to be intentional about what you’re monitoring and the channels you choose to keep an eye on. This prevents you from collecting an overwhelming amount of data that’s difficult to draw conclusions from, and helps you get more clarity out of the results you find.

Some of the main channels to monitor are:

Online news media
All social media platforms
Online forums such as Reddit and Quora
Online review management on sites such as TripAdvisor or Yelp
Print media (if you have the resources to check relevant publications actively)
In addition to tracking the right channels, make sure you track all the elements of your brand that might receive publicity—like branded hashtags, variations of your brand name, your brand mascot—anything relevant that might pop up in conversations about your organization. When deciding what elements to monitor, choose ones that are relevant to your brand and industry.