Check out the main tips to improve your SEO strategy, using WordPress plugins and tools.
Keeping your website optimized is an important factor in achieving good positions in search results.
With that in mind, Inmotion Hosting has shared some tips that can significantly increase your SEO results with small changes to your WordPress site. Check it out!
Check if HTTPS is enabled
Since Google's 2014 algorithm update, HTTPS has officially become a ranking factor. Using an SSL certificate to secure your website provides more security for your visitors/customers, and Google recognizes ukraine whatsapp data this positive experience by offering a better ranking.
To ensure security, WordPress sites can use a plugin, such as Really Simple SSL, which automatically detects your settings and adjusts your site to run on HTTPS.
Optimize your URLs
An important on-page factor to keep your website in good rankings is optimizing URLs to make them “user-friendly”.
Basically, the more obvious and direct your URL is, the better it will be for search engines. When search engines crawl your pages, it is easier for them to understand what your content is about if the URL is simple and contains the main keyword.
Additionally, a friendly URL also helps the user identify the content of the page, which improves their experience. WordPress already provides a good URL structure from the installation, but you can make changes with plugins for further customization.
Use an SEO plugin
With an SEO plugin, you can perform complete diagnostics of your pages, receive technical recommendations on what can be optimized in relation to on-page factors and, with this information, improve your position in Google's rankings.
One of the most widely used and recommended is Yoast SEO. With it, you can perform a complete on-page analysis and receive a diagnosis of the readability of that content.
Create and optimize your meta descriptions
Meta tags are important elements in the composition of a page, as each one performs a different on-page SEO function. The meta description is a short summary of the page's content, which aims to provide some information about what the user will find.
The rule is that you should create unique, creative meta descriptions and that their content is strongly related to the topic of the page.
The most important thing is that you manage to convey your message in an eye-catching, interesting, informative, curious way, with a touch of call-to-action, in a short excerpt (usually with a maximum of 160 characters).
Create good content
Investing in quality content brings countless benefits, both for your branding strategy and for SEO.
Think about it, when you search on a search engine, what do you expect to find? We certainly look for complete information, content that really answers questions about that subject.
Google prioritizes user experience, so the better your content, the greater your chances of achieving a prominent organic position.
To do this, make sure you have authority on the topic you are writing about and do keyword research to attract your audience’s attention. Also, don’t create duplicate content, as this will negatively affect your rankings.
EAT Content
In 2019, Google made an update to its core algorithm that impacted all search results, and continues to do so to this day.
The acronym for Expertise, Authoritativeness and Trustworthiness has brought a new path for content creators around the world. From this update, it became clear that the authority and relevance of the website/author is a factor that influences results.
In this way, EAT content represents the author's experience, the website's authority and the reliability of that information.