Lead Scoring: What is it and how to score your leads?

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Lead scoring should be a fundamental element to consider from the first moment you plan your digital marketing strategy.

Maybe you're here because you're going to start a digital lead generation strategy . Maybe you're already implementing it, but you still have questions about how you should follow up with them. It could also be vp r d email lists that you don't know where the clients with the profile you expect are coming from. In this article we'll focus on answering all your questions regarding lead generation and how to do lead scoring . Keep reading!

What is a lead in marketing?
Let's start by understanding what a lead is. In the world of digital marketing, this is the name given to the contact information left by a person interested in a product or service. You can send them through a landing page, a website or even through a message on a fan page, just to mention a few examples.

These leads can have different characteristics and be considered as such according to personal criteria. For example, there are those who define leads as those people interested in acquiring the product or service and request information about it. There are those who request vague details and are curious about what you offer but still have a long journey ahead of them in their research of options.

This is why it is important to qualify your leads , as everything depends on the interest and stage of the buyer's journey that the client is in. This will also define what type of follow-up your sales team should give them.