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It excludes dishonest partners from cooperation and guarantees high quality of products or services. An umbrella program, unlike a partner program, allows you not to share a customer base with another brand, helps to avoid customer complaints about partners. The goal of the program: to maintain customer loyalty through high quality service and collection of unified customer data.

Such a program operates, for example, in the Yandex ecosystem. Disadvantages: a lot of time and money will be spent on the development of the program - compared to a single-brand one. In addition, the ukraine telegram number database brand may be "diluted": if the organization has won the loyalty of customers by associating with the main brand, there is a possibility of losing trust in the main company due to the addition of other, less perfect directions.

Examples from brands: Yandex Plus. A virtual savings card without a physical medium is linked to the client's account. Depending on the service, Yandex accrues a certain number of points. The user can use the points to receive a discount on goods in Yandex Market or on services of Yandex Taxi, Yandex Drive and others within the Yandex ecosystem.