Although it may not seem to be a specific B2B book

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The second of the 7 B2B Marketing books that have given us the most is a masterpiece of business management and specifically of its author, Simon Sinek and his well-known "Golden Circle"

it is especially valid for a B2B segment where people and relationships taiwan telegram group link of trust are key. Organizations with a clear and coherent Why convince sooner and better than the rest.

The importance of the existence of a deep belief of a leader who thinks, says and does the same, is vital to coherently activate the HOW and the WHAT in an organization.




We particularly liked the part where he explains “Clarity in the Why, discipline in the How and coherence in the What.” We also liked how he connects the explanation of the limbic part of the brain with decision making and intuition.

At BtrueB, reading this book has helped us get to know ourselves better, thus deepening our driving belief; “It is much easier to be profitable over time in B2B with a Customer-Centric approach . ”