Even though you are still a beginner and have many questions about concepts, strategies and tools, I can assure you that with perseverance, in a short time you will be mastering these techniques and teaching them to your teammates.
Today we are going to discuss an extremely subtle telegram philippines girl topic that will mainly serve to generate leads . After all, 64.7% of companies believe that the main objective of content marketing is to generate leads . ( Content Trends, 2017 )
Let's talk about: "meta description", what is it? and how to make a meta description that attracts clicks? A very interesting topic that can help you increase the CTR (Click Through Rate) of your page.
What is a “meta description”?
It is a tag that makes it possible to find your website. It belongs to the family of metadata or “ meta tags ”. Meta, from the Greek “beyond” or “ above” , this means that meta information is information that is in the HTML (hypertext) and that has the function of helping to locate other information.
The “meta description” is a self-definition, an expression of identity, it is what the web page describes about itself. It would be just a file tag if it weren’t for one small but important detail: it doesn’t only appear in the HTML, it also appears in the SERPs. Yes, you heard right, this humble tag, ignored by search engines , has access to the most coveted space in content marketing.
Importance of appearing in SERPs
Appearing in the SERPs is like winning the top prize in the lottery. It is the most noble space, it is where we all want to be, it is the place where you can establish a direct connection with the user.
Think of it this way. Everything happens very quickly, the user turns on his computer, goes to Google and types a question, the answers page opens and your page is positioned among the first 9 results.
The user, as always in a hurry and without time, is impatient to solve his problems. In his anxiety, he will not click, he will just hover over the links. Suddenly he hovers over your link, stops, the title pleases him; finally someone is giving him concrete information about his question.