This is an individual decision that depends solely on your vision

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That's why in this article CMOWebliumBohdan Timoshenko will share tips on how to build a brand and promote it among the target audience. Brand building It is necessary to start with the formation of the brand and its aspects. This is clearly not a case in which everything depends only on your desire. Various factors influence the perception of your business, and when forming a brand, you need to pay attention to the following indicators: Logo . For the logo, you should hire a designer, because this is the most important part of branding. It should be understandable, easy to remember, emphasize your identity and mood.


In addition, it should complement your name. Name . However, it should also clearly reflect your company, making it unique. A business name such as “Electronic Goods Store” will immediately deprive your hungary phone number list store of soul, making it simply faceless in the eyes of potential customers. The name can be anything - either conceptual, reflecting your main principles, or something a little strange, having a certain history of creation. Slogan . Many new businesses skip this step because they don't see the need for a slogan.


However, one compelling concept sentence can be used not only as an element to attract customers' attention, but also as content to promote in the future growth of your brand. Building your brand is a very important process that is worth spending a lot of time and attention on. It is the foundation of your brand that will be everywhere. Formation of brand strategy Once you have decided on the basics, such as a logo, name, slogan, you need to expand the brand idea for both you and your client. There are a number of things that need to be thought through for further brand strategy: Vision .