Then copy this basic campaign the required number of times

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Add UTM parameters to your Google Ads campaign settings as followsway: Go to campaign settings. Expand the Campaign URL Parameters section. In the Final URL Suffix field, add the required UTM parameters. Using UTM tags will allow you to more accurately track order sources not only in Google Analytics 4, but also in other web analytics systems, such as Microsoft Clarity and others, as well as in a CRM system if necessary. Implement multiple campaigns To quickly launch multiple campaigns for different product categories, you can use the following approach: First, create one large Google Shopping campaign from scratch in Standard mode, including all your product groups.


Thus creating duplicates. Then, for each new copied campaign, disable unnecessary product groups according to its logic and purpose. Then, all that remains is to make the necessary settings for each ecuador phone number list campaign. Turn off the products It is recommended to disable products or product categories that do not need to be advertised at the moment directly in the store admin panel on the Horoshop platform. This will help to avoid problems with Google policy compliance and potential sanctions, such as account blocking or product disabling.


To do this you need: Uncheck the relevant products in the Google Merchant Center section. Go to Marketing → Marketplaces → Google Feed for Merchant Center → Set up categories and remove the necessary categories from the feed. If you have disabled certain product categories entirely, it is recommended that you also disable automatic product feed upload to Google for those categories. Work with search queries In standard Google Shopping campaigns, you can see the search queries that triggered your ads. Not all of them may be relevant to your products, so one of the optimization tasks is to regularly analyze search terms and add irrelevant queries to the negative keyword list.