The impact of good artistic execution of content on its

[md.a.z.i.z.ulha.kim4]

what those who like get". So, let's go through the first group: Authors of liked content receive symbolic "money" in the form of "likes". Business, bloggers, and media of various types only have to figure out how to convert them into real money. Also, content authors receive increased attention from those to whom the content is addressed in the form of “likes.” From a business perspective, it makes sense to continue to hold this attention in order to convert it into money as well.


Content authors (including brands) receive approval and support from social media users in the form of “likes”. In business, this can be converted into a brand image. And those who support it become “advocates and italy business email list ambassadors” of the brand . "likes" is also a plus for business. You need to make beautiful content, and... see the points above. Now let's go through the second group ("what do those who like get?"): People who like content get a sense of belonging to a social group.


People fight for a place in the group hierarchy – including through “likes” – and receive physiological reinforcement for such behavior. On the one hand, people want to win in the competition within the group, and on the other hand, they like to show support. That is, they contribute to the survival of the entire group, and not just its most popular members. This is prosocial behavior, and it also “entitles” to a chemical reward. Such frivolous, at first glance, "likes" on common sense turn out to be quite a serious matter.