Before considering the role and impact of discounts, it is necessary to define the basic concepts and terms associated with discounts. Basic terms that are often used in the context of discounts include the following:
Discount - A discount is a reduction in price relative to the normal retail price of a product or service. It can be expressed as a percentage or a fixed amount.
Percentage Discount - A percentage discount indicates a angola b2b leads percentage reduction from the original price of a product or service. For example, a 20% discount means the buyer only pays 80% of the regular price of the product.
Fixed Discount - A fixed discount is a fixed amount of price reduction. For example, a $10 discount means the customer pays $10 less than the regular price of the product or service.
Temporary promotions - Temporary promotions are discounts that are valid for a certain period of time. They can be related to seasons, holidays or special events.
Factors that influence the size of discounts may vary depending on the company's strategy, competitive environment, and consumer demand. Some of the main factors that may influence the size of discounts include the level of competition, sales strategy, seasonality and demand, as well as the company's margins and financial capabilities.