What are the five stages of brand awareness?

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Apple is a great example of a brand that has this concept down to a science. Its azerbaijan phone number resource products are often significantly more expensive than similar options on the market.



However, their customers don't just buy them, they're willing to camp out overnight outside their local Apple Store to make sure they're among the first.




Naturally, your customers go from never having heard of your brand to thinking of it as a household name they trust. Brand recognition is a process that has multiple stages. Here are the steps.



1. Consciousness

This is the stage during which you are getting your name out there, as well as helping consumers associate it with your chosen images and slogans.