communication strategies and recommendations that can help you overcome them.

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1. Your Customer Engagement Lacks Personalization
Customer engagement and loyalty to your brand receive a boost when your consumers know that you value them as individuals, rather than just sales. Addressing each netherlands telegram customer by name and demonstrating that you have some knowledge of their aspirations and specific needs is one way to achieve this.

To create personalized communications and messaging, you’ll need to make responsible use of transaction and customer data. You’ll also need to tailor the frequency, nature, and content of your communications to the specific channels that each customer prefers using to engage with your brand.

We have already noted that people aged 18 to 34 are the most frequent social media shoppers. Some 20% of consumers buy personal care products from eCommerce websites, while 22% shop online for groceries and supplies. A recent survey conducted by Pew Research Center reveals that 91% of adults aged 18 to 49 report using their smartphones to make online purchases, compared to 69% of those aged 50 to 64 and 48% of those 65 and older.

As an eCommerce player, you therefore need to create personalized messaging that’s specifically tailored for the platforms and devices that your potential customers use. This requires a communications system that’s versatile enough to meet such a challenge. With IDT Express Omnichannel Messaging for example, you can effectively manage 15 different messaging apps all in one place — from SMS to WhatsApp, Viber, Telegram, Facebook Messenger, and more.