Discover marketing strategies and techniques that work

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This article was co-authored by Cathy McPhillips, Brooke Sellas, and Lisa D. Jenkins. For more information about Cathy, scroll to the end of this article.
Maximize efficiency and effectiveness with artificial intelligence technology
In today's fast-paced digital world, marketers are constantly looking for ways to achieve more with less. With budgets cut and resources limited, it’s crucial to find marketing strategies that keep your team efficient and effective.

Cathy McPhillips, chief growth officer at the Marketing Artificial Intelligence Institute, shares her insights into how artificial intelligence (AI) can help marketers address these challenges and maximize output.

starting with advertising agencies in the 1990s. She recalls her early days working at Applebee's International, where the focus was on maximizing broadcast media exposure. The goal at the time was to secure as much mass media exposure as possible, with little regard for what was actually being produced.