A more human side of Correos, the side that is closer to its users and that allows them to create a relationship of identity with them. For this reason, the video shows the different facets of the company in people's daily routines. Such is the case of the rural postman who connects the most remote communities in Chaorna and Soria, or his work alongside the Army in the first months of confinement to distribute essential medical supplies.
It also refers to a congregation of nuns from a cloistered convent, whom it helped with the distribution of their artisanal products during the months of the pandemic. It even mentions the swimmer Teresa Parales, whom the company supported through its sponsorship of the Spanish Paralympic Committee.
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On the other hand, it also places special emphasis on the belarus business email database various creators and entrepreneurs who work alongside Correos in carrying out their projects, or even who benefit from its programmes such as Correos Labs. An example of this are the owners of the Calero artisanal bookbinding workshop in Madrid, who appear in the audiovisual piece. Likewise, workers from the A LA PAR Foundation are shown , where they handle stamps for philatelic books and maintain materials that are regularly used by Correos.
As we can see, the basis of the campaign is to pose a series of situations and users and their relationship with Correos, following the premise of carrying what each one needs, or rather, what we carry inside.