Comparing Mobile Push Notifications to Other Communication Channels

[tmonower111]

According to Apple, 94% of iOS devices have the ability to send mobile web notifications, while for Android devices, the figure is 99.4%. A study by Leanplum indicates that mobile notifications increase the likelihood of making in-app purchases by 9.6 times. Moreover, users who regularly receive push notifications spend 16% more time in the app compared to those who do not.

Let's analyze the different communication channels:

Mobile push notifications:

Content - 60 to 300 characters, include images and up to two action buttons.
Shipping cost is free.
Reach – the entire audience of the application or target segments.
Response time is usually around 20 seconds after unlocking the phone.
E-mail:

Content - unlimited text, customizable email usa b2b leads appearance, no video insertion. Gmail truncates emails larger than approximately 100 KB.
Shipping cost is free.
Reach - depends on email list.
The reaction time is on average about 6 hours.
SMS:

Content - from 68 to 70 characters per message, including link text.
Cost of sending - varies depending on the selected gateway, traffic volume, message content and operator.
Coverage - depends on the phone number base.
Response time - about 80% of messages are read within the first 20 minutes of receipt.