By asking yourself a number of specific questions, you will define the framework of the concept well. In addition, you will remain distinctive and show that you put your fans/followers first. After all, they are the ambassadors of your brand. Therefore, dare to invest time and money in this. You will get it back double and triple.
Implement
Implementing a social media concept is a process that needs to be planned well. Tasks and responsibilities need to be determined, as well as the time and budget you want to invest. And what are you going to do with all the collected data? It is important that you align these matters well with the existing commercial activities. In this way, you try to get the best return from your social media activities. Make sure that you make all your activities measurable and transparent for the final report.
For the above to succeed, it is of great importance that you use cross-media promotion effectively to market the concept as well as possible. Think of:
Social media updates with accompanying visuals.
Landing page on your own site (with custom URL).
Facebook Ads .
Block (banner) on website homepage.
Google AdWords (campaigns, sitelinks).
Email marketing.
Youtube Advertising.
Send press release to relevant (online) media.
Claim your URLs and hashtags
It is of obvious importance that you claim the associated URLs of your concepts and actively work with them. With a good-looking landing page you can explain the conceived concept perfectly, position it and this page can be reached all year round.
As marketers, we love it when our brand is talked about (online) bolivia mobile phone number list The more the better! By using hashtags, you try to bundle and categorize the conversations about your concept as best as possible. Not only useful for yourself, but also of great importance in your reporting to management and board.
When is the concept successful?
By formulating your objectives as concretely as possible, you can easily determine afterwards whether you have achieved the set objectives. When formulating the objectives, think carefully about what you want to achieve and how you can measure this. Make sure that you are 100% sure in advance that your tracking is in order. An example of a number of KPIs to measure are:
Photo courtesy of Fotolia
Photo courtesy of Fotolia
growth community;
activation ratio (of the platform);
reach figures;
engagement valuation (media value);
number of participants;
traffic to website;
email addresses / social id's);
conversions.
Your social community is worth a lot, invest and learn!
In my opinion, the added value of concept marketing via social media is:
Branding of own brand and products.
Generate traffic to your own website.
Activating and expanding the target group.
Collecting data for social CRM .
The data collected with all the above activities are all processed in the database. Try to fully automate this process. By enriching the database in this way, you can increasingly respond to the wishes and needs of your fan base with your (commercial) activities. It is all about enriching existing (customer) profiles with social media data, so that you can increasingly target your (online) marketing activities. The time of shooting with a shotgun is over!
Photo intro courtesy of Fotolia.