Below are four valid proof types, with examples.

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Customer Case Studies: Specific success stories, before and after scenarios, detailed transformations, clear metrics and results. For example: “Like Sarah, who implemented our system and booked 15 high-ticket customers in the first 30 days…”

Statistical evidence: industry data, research results, performance metrics and comparative analysis. For example: "Our clients have experienced an average 327% increase in qualified leads in djibouti email list the first 90 days..."

Process Demonstration: Step-by-step demonstrations, behind-the-scenes footage, system overview, and implementation examples. For example: "Let me show you exactly how our three-step system works..."

Social Proof: Customer testimonials, industry recognition, media coverage, and expert endorsements.

#6: Handle Objections
Every proposal faces objections, and proactively addressing these objections in video ads is critical to conversions. Kevin shares three strategies for handling objections:

Preemptive strategy: Address audience objections before they arise and acknowledge shared concerns upfront. Show that you understand their hesitation and proactively offer them a solution.