Creating cross-references
As far as a flywheel is concerned, both Kassa and Radar have of course struck gold with their television programme, among other things. They have made the step from multimedia to crossmedia, which means that the content (knowledge and/or users) is also used in other relevant places. In this way, for example, an item within the TV programme not only gets more content, it is also a promotion for the online community. Of course, there is never enough airtime in the TV programme or space in the paper magazine to draw attention to the content from the community.
By making various cross-references between the media that you have at your disposal as an organization, you have an excellent flywheel to grow the community and bring people to the site. Whether this is via a TV program, magazine, newsletter or social media. That does require awareness within the organization. Sharing reach figures can be a good help in this, according to Jacob de Vries (Radar).
https://www.youtube.com/watch?v=Ffm6oj40HFc
Lesson 4. A community requires responsibility
Communities such as Kassa and Radar, with not only a large reach but also prominent positions in Google's search results, require responsibility. On the one hand, the organization must facilitate this through moderation. Van der Ree (Kassa) indicates that "moderating is not a shitty job, and not for interns either." By moderating, you know what is going on within the community (useful for the cross-references discussed in the previous paragraph) and you are close enough to quickly extinguish small fires.
Village without mayor, police and fire brigade
A community is like a village of thousands of residents, but without a mayor, police and fire department. In a mature community, there will be bad behavior on a daily basis. But a mature community also often has a self-cleaning capacity. By drawing up house rules together with the community members and offering users the opportunity to tip the editors/moderator about undesirable behavior, you keep the community tidy. In doing so, an editor can educate users, but it is even better if the community ultimately corrects itself.
Radar's forum
Radar forum
Lesson 5. Be Prepared as You Grow
A growing community is great, but it also means that you become a powerful platform for the organizations that are discussed in the community. In the practice of Kassa and Radar, this is reflected in two ways.
Legal tug-of-war
First, it can cause legal wrangling. For example, Kassa has weekly case law with organizations that are negatively discussed in the community, where organizations want that content removed and/or rectified as soon as possible. And not only within the community, but also on Google: the content of Kassa and Radar – as already indicated – often has high positions in Google. And Google does not forget.
Jeroen Koster (Radar) indicates that sometimes things are taken offline, for example because the message in the forum is unjustified, or because the topic is no longer current and the company in question has improved itself in the years since. Sometimes Radar then makes a 'deGoogle' request.
Secondly, a successful and relevant community will also attract organisations that will bahrain mobile phone number list act on the community. For example, by responding to complaints. For example, Kassa has ultimately made agreements with various organisations. These organisations are allowed to act within the community, on the condition that problems within the community are solved.
To make a salad
On the other hand, a successful community can also attract parties who like to cash in on it. Radar Lotgenoten, for example, can be an attractive platform for eager lawyers who offer to stand up for the group of people who find each other on the platform. In this case, no agreements are made. Radar does not get involved in these conversations, they only facilitate the platform.
To return to the identity issue from the introduction: how will a 'brand' such as Kassa or Radar develop in the coming years, given the TV background, the online growth and the association model of the underlying broadcasters?
“There is no revenue model in the 'Kassa' community, we cannot exist within a commercial environment, only within a journalistic context that is independent,” says Van der Ree. Koster adds: “If we want to convert Radar visitors to Tros members, you will encounter resistance. There will always be a tension between the interests of the community and those of the broadcaster.”
Is that tension also present between the web editors and the TV editors? 2014 seems to be the turning point for both communities, with the online channel having a greater reach than the TV program. As a result, the web editors no longer see themselves as a supporting factor for the TV editors. “The news is now, we should not wait until there is a broadcast. We must make the organization aware of the fact that we should not think in terms of the medium, but in terms of the story,” according to the closing words of De Vries (Radar).