The arrival of the Internet has greatly changed the way consumers shop and now mobile is one of the devices on which most purchases are made, so focusing on campaigns optimized for mobile devices is essential.
It is very common for anyone to have a smartphone with them at all times and look at reviews of products or services. Nowadays, it is more common to do this process from your mobile phone instead of on a computer. In fact, businesses are increasingly optimizing their content for phones because it helps them rank better in search engines. If you haven't already, you need to optimize your website or those of your clients for mobile devices, not only in content, but in speed.
Don't be afraid of virtual assistants
The use of virtual assistants on web platforms is going to be very important in 2022. Also known as “chatbots” or “chatbots”, virtual assistants can save your employees time answering simple customer albania business email database questions by having everything automated. In addition, being completely virtual, in collaboration with artificial intelligence, they can offer personalized experiences to customers, thus improving their experience.
These chatbots are widely used in many European countries such as the Netherlands or Germany with great results and it is only a matter of time before more and more Spanish companies and those from other parts of the world use them to save time and, as long as they are configured well, improve the customer experience.
Charge fast or die
The dependence of digital businesses on SEO is very high, practically half of the traffic still comes from Google, so it is time to keep dancing to its music. To do this, what you should work on, according to Google, is branding, since it prioritizes brands that are spontaneously searched for by users; that your website looks great on mobile and that it has the so-called Core Web Vitals . In short, that it loads quickly, that you can interact with the website quickly and that it is stable. So, you know, focus on this.