Imagine how few sales this publishing approach generated

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But how do you convey a message that shows the product and the possibility of selling it on Facebook in a few steps and immediately? Someone has tried to sell on Facebook with a post showing the product and a link to the online store where you can buy it, but success in these cases is really rare.


It is in fact well known that the Facebook algorithm penalizes messages where there is an external link, preferring texts and photographs that make the user stay on the social network. Not stupid. Thus, these attempts often resulted in a miserable public success : on average, about 5% of users who “liked” the page viewed the message and only 0.


3% clicked on the link, landing on chinese malaysia phone number list the e-commerce site. considering that an average conversion rate is around 2-3%. Let's do a simple calculation: let's say that 15,000 people “liked” the page: a post of this type generated 750 views, 45 clicks and.


Maybe an order, when things went well. But enough whining, if I'm speaking in the past tense it's because things have changed . Facebook introduced on Friday 20 January 2017 a new feature that is destined to incredibly facilitate e-commerce , allowing you to sell on Facebook with more immediacy and simplicity.