By Dalí Veliz
Marketing4eCommerce Editor
LStories have been one of the most successful formats in the social media landscape, becoming a common factor in most of these platforms. This has shown great potential to boost the visibility and online presence of businesses and brands. For this reason, Google has decided to join this trend of temporary content in its search and discovery products, launching a new tool called Web Stories . It comes with the intention of helping websites take advantage of the boost that this type of format offers.
How Web Stories Work
As its name suggests, this tool is a version of the stories we are used to on Instagram, but designed to promote websites. Therefore, Web Stories can be found in Google's SERPs, that is, the search results on its Search platform. Or also within the Google Discover platform, dedicated to content discovery. A carousel of stories has even been developed to show this type of content, although at the moment it is only in beta phase for the United States, India and Brazil.
In principle, this format works the same as its social afghanistan business email database media counterpart, although it has certain differences, such as its duration. These stories developed by Google allow users to determine how long they want their content to remain visible. This is instead of adhering to the strict 24-hour duration that ephemeral formats on social networks have. On the other hand, this format is powered by Google's AMP technology, which optimizes web pages for faster loading on mobile devices.
All of this, together with the various creative tools that come with the integration of this new format, pose an interesting future for web visibility. Based on this, the Semrush portal has carried out a study on how to make Google Web Stories in 2021 and not die trying.