Tips and Best Practices for Your Black Friday and Cyber

[hasnasadia]

They depend on several variables, such as the sector you work in, the target audience and, above all, the type of campaign you are analyzing. Therefore, there is no ideal opening and click rate . There are more or less acceptable thresholds and, above all, there is an Italian average, calculated on all sectors, audiences and types of emails. This average was detected by GetResponse analysis and will serve as a reference benchmark for all subsequent evaluations from now on. The average email opening rate in Italy is 44.38% The average click-through rate for emails in Italy is 2.


87% The average click-through rate for open canada telegram data emails alone is 6.47% Write down these values ​​on some post-its, then, before continuing to read the guide. NOTICE TO MARINERS While the open rate can be “controlled” with a careful study of the times and days that are most suitable for the public, the click-through remains the real problem for those in the industry. Let's just say it for a logical reason: there's a huge difference between opening (an email) and clicking (a link within it) . It is both physiological and logical : while average opening rates globally have increased, average click rates are decreasing.


This trend confirms that attracting attention in marketing communications is no longer as easy as it was a decade ago. 2. The sector makes the difference When you evaluate the open, click and engagement rates of an email campaign, you should not focus on the numbers alone . You should first evaluate the performance based on your industry. Do you work in Automotive, Financial Services, Travel, Real Estate, Non-Profit, Internet Marketing ? This means your emails will have a higher chance of being opened and clicked. Do you work in the Legal Services , Education or Health and Beauty world ? Here, the going gets tougher.