Can serve you in several additional secondary uses

[israt9623525]

Go back, for example, to Amazon. The big data stored, which allows to associate the different products purchased by users, were not purchased through market research or external databases. They are simply purchase data, which are primarily used by Amazon to ship the goods: Marco purchased the Sherlock DVD and the Breaking Bad DVD – primary function.


The two products are associated – secondary and free additional information. big data marketing Another example, Google. Google's advertising functions (the AdWords platform), which make chinese overseas america phone number list the Mountain View giant make ninety billion dollars a year, are based on free information accumulated by the search engine. Users type keywords in the Google.


it search bar (e.g. "restaurant Milan") and the search engine returns results - a primary function, aimed at satisfying the users' search needs. From this moment on, Google knows for free that that keyword was searched by the user and, consequently, that that user is interested in restaurants in Milan at that precise moment.


The resulting advertising activity is based on all of this. Now I'm not saying that your company should do like Amazon or Google, but without a doubt the inspiration that you can draw from these giants can be used to apply similar actions to your company . The primary information that you necessarily need to obtain to provide your products or services, as long as you know how to store and process the data .