As with all marketing strategies in general, before deploying an emailing strategy, preparation work is essential.
Like an artist who begins painting before drawing pencil strokes, you can technically start without knowing where to go, but with a significant risk of making a mistake.
This is why our first piece of advice will simply be to define the SMART* objectives of the campaign, first and foremost. qatar whatsapp data
Are you looking to generate 2X more leads in 3 weeks?
Where perhaps we want to get at least 10 appointments in 15 days?
Whatever your objective, it must be defined beforehand because it is around this that the tone, CTAs, objects, signatures, etc. will revolve.
The second step will be segmentation. Talking to everyone is like talking to no one. Segmenting your contact lists as much as possible will allow you to offer more personalization, a better experience, and therefore a better return on investment.
That’s the ABCs of any marketing campaign. Now we can move on to the more interesting part: designing the email marketing campaign.