LinkedIn is undoubtedly the most powerful professional social network in the world. In January 2024, the platform had more than 1 billion registered members (28 million in France), bringing together nearly 90% of B2B professionals. switzerland whatsapp data
In comparison, you will find about 84% of professionals on Facebook and 87% on X (twitter for those who are nostalgic). This data must be qualified all the more. Indeed, Facebook is mainly used in B2C strategies. For its part, X, since its acquisition by Elon Musk, has seen its use in B2B decline. LinkedIn therefore remains by far the most powerful platform for B2B.
Let's add that the information found on LinkedIn is generally very reliable. Indeed, when an individual experiences a change in his professional life, in his personal interest, he will quickly update his LinkedIn profile. This is much less true for Facebook or X, whose updating is more marginal or later, the stakes being lower.
So in this article we will see how to generate qualified B2B leads on LinkedIn.The personal profile is the central element of LinkedIn. It is the page where we will find all the information about you: your current position, your missions, your previous career, your profile photo, a description, etc. You are the one who fills in this information. It is particularly important to pay attention to the following points:
Your profile picture, which has a direct impact on your credibility. It must indeed be of very good quality, relevant, serious. Imagine a logo, it must be easy to remember. In addition, avoid changing your profile picture too often . It allows your contacts to remember you. It is indeed sometimes complicated to remember names, while an image is more easily remembered. For example, a contact may forget your name but remember your profile picture. It would then be a shame to lose it by changing it too often.