The Future of Marketing After Covid-19

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The Covid-19 pandemic changed everything, from the way people seek information, communicate, and even purchase. These changes mean that brands have to rethink how they market to customers and find new ways to build loyalty.

In tandem, the way people work in companies was radically altered. The days of 9 to 5 in the office are gone, to be replaced by remote and hybrid working. This drastic change has forced companies to reassess how teams can communicate and work together to drive business success.

So, how have brands been learning to cope phone list with Covid-19 and what impact does it have on the digital marketing activities of today and tomorrow? Our findings reveal 6 significant developments that companies need to consider as they strive to thrive in a post-pandemic world.

1. Ecommerce is crucial to brand success
As a result of the Covid-19 pandemic, global retail e-commerce sales rose to nearly $4.28 trillion with nearly $432 billion of that being generated in the United States. Between 2019 and 2021 (the peak of Covid-enforced lockdowns), retail platforms - according to Statista - reported a surge of 22 billion visits in June up from 16 billion visits just five months earlier, in January.