E-reputation in a B2C context is extremely important because it really influences the sales of a product or service. But what about the B2B model? As mentioned in the introduction, ¾ of Internet users rely on the web to get information and this behavior continues in their professional lives. So ask yourself the following question: How do I choose a restaurant in a city that I don't know? The answer is simple: you look at the opinions of other customers to know whether or not a particular restaurant is worth it. From the opinions of others you will choose your restaurant but I am sure that you will not go to one that has a bad rating.
For the B2B world, it is obviously the same thing. It is no longer enough to have a storefront and be a big name, you have to watch over your reputation every day. Because a dissatisfied customer will be more likely to rate you than a satisfied customer. However, and as in B2C, e-reputation does not stop only at the ratings given and the processing of these. You have to have a real digital strategy that is based on a set of points such as social networks and SEO. phone number list
Missing out on your e-reputation risks being a handicap for you and others for several reasons which are:
Lack of control over what is said about you
The inability to manage your reputation in
Take the risk that your competitors will outdo you or speak for you.
The relationship you can have with your customers by opening up to other communication channels