The difference between experience and expertise depends on context, as always. For example, if a site shares the real experiences and opinions of users who have activated a certain nutrition/diet program, it will likely receive a higher score for the experience. Conversely, expertise concerns the person who writes and signs a content, his “skills” on that topic. The Expert in YMYL Sites In the medical field in particular, Google requires that authors demonstrate that they are experts in the field, with very detailed, reliable and scientific information, not speculative.
For example, a medical information site might cameroon number data employ the services of a copywriter to write health-related articles, but these articles would need to be reviewed and approved by a medical professional, who would then also need to sign off on the articles, officially and prominently on the site. Your doctor's signature or approval confirms the accuracy of the medical information presented. This process helps ensure that the content is accurate and reliable. It is all about ensuring that the medical supervision is authentic and detailed, and not just a formality.
For all YMYL sites, there are some specific considerations to keep in mind, especially for health-related ones: Transparency and Author Details : As mentioned, information about who wrote and reviewed the article should be clearly visible to readers. Remember the famous “Author Rank”? Well, it applies to all websites and especially to YMYL ones. So it is counterproductive to hide the author. In addition to the name of the expert, it would be helpful to provide additional details about his experience, qualifications and specializations.