1. Talk to the search engine We know very well how a Google search works. But On a practical level, at the top of the page, you will get summaries created by artificial intelligence with suggestions of articles, texts and other interesting content. Nothing shocking, except that the user will be able to delve deeper into the topic he wants, writing new questions in the “ask a follow up” box. The system will return new relevant content without losing history (as it happens now) by drawing from the sources it considers most authoritative.
In simple terms, a sort of conversation is started that bulgaria number data gradually becomes personalized based on the person's real information needs. This greatly improves the user experience, thus obtaining a complete overview of the topic in a very short time. At the SEO level, then, how can we organize the contents, to adapt to SGE? The cornerstones remain the same as those currently known: we will need to work on authority, reliability, competence and experience, or on the EEAT and Quality Rating criteria , with the practical objective of offering the user (and the search engine) articulated, multimedia contents, extremely rich in information.
What can you do right now? Filling the gaps by adding useful information and data missing from your content. We could say “improving a text” so that it is as complete as possible, but it would be limiting to talk only about texts. Work on long-tail keywords (useful because they best answer all user questions). Leverage the best formats (text, video, etc… based on search intent). Plan long-lasting evergreen content (always useful to people). Work on the brand, find a unique tone of voice and a personal point of view.