How to evaluate the effectiveness of news

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Real projects and brand movements that are conceived as a reaction to events and news, but in themselves become powerful news items for companies. In this case, they usually demonstrate generosity, concern, involvement in what is happening and make grand gestures.

If you can quickly release some content on radio and TV, you can use these channels. Although on average, a news item lives for three days, sometimes up to two weeks are acceptable - if the audience still remembers the event.



It is very easy to evaluate the effectiveness of newsjacking. To do this, you can follow three principles:

Virality. Its markers: the news spreads quickly tunisia telegram without serious stimulation from the brand and provides good audience coverage. Sometimes it goes beyond the company's information field, and other brands pick up the hype created.
Positive background. Its markers: positive comments and feedback from social media users and "people's creativity". Then the story created by the company acquires new meanings and expands in a favorable light for it, without losing connection with the brand.
Traffic. Its markers: a sharp increase in website traffic, subscribers in social networks, views and sharing of content, a general surge of interest - for example, an increase in the number of registrations in a mobile application or even a sharp increase in sales.


Tips for using the newsjacking method
Like any technology, newsjacking needs to be set up. A suitable event or news item can come up at any time and most often unexpectedly. Therefore, it is better to practice this tool in advance and "practice on cats."

Newsjacking setup algorithm:

Study as many successful cases as possible, where brands successfully played out the news in different ways. But don’t even try to copy them.
Collect the most up-to-date Telegram channels and monitor them regularly. If you work in B2B, listen to news broadcasts on leading business radio stations.
Learn to evaluate the potential and resonance of news, your ability to use it to attract attention.
Work through the script and direction of the news when developing the creative, conduct an analysis of the situation and try to predict the audience's reaction.
Test your ideas on acquaintances, friends, colleagues who are a potential audience for your brand but do not work in the marketing field. Let them evaluate your ideas and give feedback.
Test ideas through social media. If everything works out, you can use other channels.
Assess the risks and do not play with complex and “forbidden” topics: religion, politics, nationality, health, social and military conflicts, the personal lives of famous people.