We recognize that news stories will continue to evolve in both content and format

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Interactive news At Business Wire, we are witnessing rapid changes that are impacting the news reader. To meet today’s consumer needs, more and more consumers are turning to interactive news stories. Adding interactive elements to your news feed turns a traditional news feed into a journey where users tap on interactive elements to discover new content, harness the power of engagement, and are amazed by the increased content adoption.


If your goal is to increase audience engagement in a time taiyuan phone data when audience attention spans are limited, you need to leverage tools designed for engagement. Traditional content, text, and images, drive interest and traffic, but to maximize information uptake, use a platform that is designed to attract, engage, and educate. Journalism is a good barometer of PR and marketing trends A few years ago, it was all about photos and videos, news stories, and writing stories.


As technology continues to impact journalism, we’re seeing more and more changes in the formats and approaches that PR teams use to engage with audiences. Today, we can see new trends emerging before our eyes. Today, the viewer is king. And today’s audience wants to consume news on their own time and in their own format. “Research,” “learning,” “caring,” “engagement,” and “impact” were the most-cited words throughout the conference.