Forced to comply with this change in the rules of the game, Meta has decided to profit and compensate for any loss of advertising revenue by charging users . It should be noted that this business brings in large revenues for the tech giant, so it was not going to give it up so easily.
In its publication, Meta has reserved a space to explain this striking measure:
“We believe in an advertising-powered internet, giving people access to personalised products and services regardless of their economic situation. It also enables small businesses to reach potential customers, grow their businesses and create new markets, driving growth in the European economy. And like other businesses, we will continue to advocate for an advertising-powered internet, including with our new subscription offering in the EU, EEA and Switzerland. But we respect the spirit and purpose of these evolving European regulations and are committed to complying with them.”
In August, we announced our intention to move individuals czech republic number data in the EU, EEA, and Switzerland to the GDPR legal basis of “Consent” in order to process data collected on our own platforms for advertising purposes. We made that change to address a number of emerging and evolving regulatory requirements in the region. (…)
The option for people to purchase an ad-free subscription balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA and Switzerland. In its ruling, the CJEU expressly recognised that a subscription model, such as the one we advertised, is a valid form of consent for an advertising-funded service.
If you choose to continue using our products for free, your experience will remain the same, and that experience will continue to be supported by the tools and settings we’ve built to allow people to control their ad experience. These include Ad Preferences, which offers a variety of controls that allow you to influence the ads you see, as well as the data used to inform these ads, including activity information from advertising partners. (…)