Teads, creators of outstream video advertising and the world’s #1 video marketplace, today announces its new offering of interactive, viewable-guaranteed display formats that sit at the heart of editorial content . With the launch of these new display formats, Teads offers the industry’s first marketplace with guaranteed viewability across all video and display inventory , and across all devices.
Teads' new display formats; Scroller , Canvas, Swing, Slideshow and Carousel , are the first armenia phone number display formats designed to guarantee the visibility of creatives in a safe and transparent environment for brands. Located between paragraphs of editorial content, this new generation of display formats do not interfere with the good browsing experience of users and impressions are billed only when the ad is visible on screen . In addition, the launch of this new display offer allows the Teads marketplace to offer the industry an advanced solution that allows the distribution of sequential targeting campaigns for display and video , on the same platform.
Teads display inventory is available both as a direct buy model and programmatically through deal ID. Teads display formats have already been certified by market-leading DSPs (DBM, AppNexus and MediaMath) .
Teads CEO Bertrand Quesada said, “Some of the display offered in the industry provides a poor browsing experience for the user and low visibility for brands, so we saw a great opportunity to change this. Our display format offering together with inRead video formats provides advertisers with a unique marketplace, which guarantees them visibility, a safe environment and free of advertising fraud.”