Data Analysis: How to come up with data insights? (marketing data analysis)
After collecting data from multiple parties and completing the integration, the last step is to draw insights from the data and propose corresponding marketing optimization plans based on the observations. Data is just a tool, but the key to data marketing is still the "people" who use and interpret the data. Marketers who are inexperienced in interpreting data often have difficulty determining which indicators are more important data, or what is the meaning behind the numbers? At this time, you will need some tools to help marketers come up with insights, or allow the marketing team to focus more on the observation and analysis of specific data indicators.
Crescendo Labs works closely with the marketing teams of more than 500 clients, allowing it to grasp the latest trends in digital marketing. It also continuously develops new product features, introduces poland whatsapp phone number AI models to provide data insights, and provides data indicators that better meet the needs of marketers. . For example, the "machine-determined audience" function provided by MAAC is not only based on more complex behavioral analysis, but also adds a time factor, allowing brands to filter out the members with the greatest potential to spend in the next two weeks with one click, improving the conversion rate of marketing activities. , and avoid wasting marketing resources.
In terms of data marketing, in addition to developing AI analysis and prediction functions, Crescendo Labs also compiles its own customer data into industry data, allowing you to easily understand how your official LINE account performs in various indicators relative to others. how.