Google's core business is the sale of advertisements

[Jannatulmawa]

But the road is still long, and uphill. In summary, what can we understand from the evolution of Google Analytics? From all this discussion, there are two pieces of information that you absolutely must take home: The main purpose of the evolutions it works on is therefore to make ads even more effective, acquiring more and more data to study user interactions with content. The native user engagement metric shows us without a shadow of a doubt that user experience is central to Google.


It is easy to deduce that this parameter will acquire iran phone data more and more value also in determining organic positioning. All clear? Well. Now that you know why we absolutely cannot ignore user experience, let's see how to work to optimize it. Read also: SEO writing has devastated the web, it's time to put an end to it and here I'll explain why How to improve the user experience of a website By now you should have a broad understanding of how Google measures user experience.


All the actions you take when you visit a site (scroll, click, stay, bounce, open links, videos etc) are interaction signals. By putting together all the signals from all the visitors to a page, Google is able to evaluate how useful, interesting and effective content is. So, how do you create pages that ensure a killer UX? Well, the tactic that works is one and only one: focusing on the real communicative value of the contents. So, for starters, stop writing for Google.