Doing e-commerce marketing is sometimes very similar to making friends or falling in love. When you show up when the other person needs you and continue to give him good feelings, the other person will be more willing to pay for you, and the relationship will be long-lasting. This is not empty talk. The survey found that more than 80% of consumers are willing to spend more money to get a better experience. It can be seen that what affects the conversion rate of e-commerce is not always the product or price, but may be whether the service or interaction process Make consumers feel comfortable - showing the importance of customer experience .
This is why many e-commerce brands operate official LINE accounts to interact with consumers and build deep customer relationships through marketing activities, games, offers, or creating personalized new zealand whatsapp phone number experiences. This article uses 3 brand cases to help you understand how to use LINE's marketing automation tool " MAAC Automated Journey " to allow you to accurately interact with consumers at the most perfect time and improve e-commerce conversion rates with a better customer experience!
Table of contents
Automatically upload to LINE to become consumers’ referral friends
E-commerce marketing 3 cases, using LINE automatic journey to bring orders
"FOOTER" leading brand of functional socks
"Allyoung" beauty care products
"Parent-Child World" Parent-child Educational Supplies
More automated journey e-commerce marketing scenarios to awaken your customers
More e-commerce marketing tips
Don't abandon your cart! Automatically upload to LINE to become consumers’ referral friends
E-commerce brands can not only use LINE to "have a steady chat" with consumers, but can also collect first-party data to understand the other person's habits and preferences, and more importantly - whether he is browsing your e-commerce website, adding to the shopping cart or Buy? If you use the LINE marketing platform to connect to the e-commerce website GA, you can analyze and apply consumer behavior data and become consumers' close friends, avoiding becoming fair-weather friends and plastic sisters who simply push advertisements or offers.
3 e-commerce marketing cases reveal
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