One of the concerns of companies is to launch the right products for the right people. In fact, it is so important that it becomes the key to the success or failure of a business. This is a process in which neither guesswork nor assumptions are worth it; the direct opinions of users must be taken into account to know what impact the product will have on its market niche. What is the best tool to obtain this information? Online surveys .
Surveys allow you to find out how future customers will react to your product. Depending on how you approach them, you can clarify any doubts you may have before launching or developing your product . By following the steps below, online surveys can give you the best results.
6 steps to make successful online surveys
1.- Set the objectives
The most important thing when conducting a survey is to know what objectives you want to achieve. For example, if you have a new product, you would want to know the level of acceptance among potential customers and their demand. If you do not get positive responses to these objectives, you would have to rethink the entire project.
2.- How to analyze the information
The information obtained from online surveys can be examined using morocco phone number types of analysis: explanatory, descriptive, exploratory, correlational and inferential. The most commonly used are descriptive and correlational analysis.
In descriptive analysis, all variables of interest must be asked, placing special emphasis on the filters necessary to understand whether all respondents have the same opinions or not. (demographic variables)
Correlational analysis is more advanced, since it is necessary to understand the correlation of concepts and to do so at least two types of variables must be identified: dependent and independent:
Dependent variables : This is when the result is influenced by another variable, for example, age influences the maximum price that a future customer can pay.
Independent variables : are those that are not influenced by another variable. For example, the gender of the respondents is independent of their age.
The difference between correlational and descriptive analysis is that the former allows us to know if there are significant measurable differences or correlations between variables and in the latter the interpretation is more subjective.
3.- Identify the sample
To conduct online surveys, you need to know how many questionnaires you are going to send. To determine the sample size, you should consider the following:
Available resources, budget, people who will participate in the study, deadlines, hiring of external services, etc.
Does the sample you choose really represent the population of your target audience?
What is the maximum margin of error you are willing to assume? That is, if 80% of respondents say they would buy the product, with a margin of error of 5%, then it is feasible to say that between 75-85% of the target population would buy the product.
4.- The questions
The questions you formulate in the questionnaire must cover all the objectives you have set from the beginning, but it is not a bad idea to take the following precautions so that your survey is a success:
Do not ask unnecessary questions that will make the questionnaire too long.
Use appropriate language
Avoid questions that have multiple interpretations
The questionnaire should be brief and understandable.