With all the information that Google shares about the algorithm changes it launches, we can extract valuable insights that, at least, allow us to be somewhat prepared.
This page details all the major algorithm changes that have occurred since 2020. Based on this information, this table has been created with an average number of months of separation between exchange rates.
Table showing an average number of months of separation between exchange rates prepared from the main algorithm changes that have occurred since 2020.
This leads us to the fact that every 3 or 4 months, we can expect changes , so our SEO strategies must take this into account, not simply to react, but to have a long-term vision, plan and take into account that there may be certain impacts along the way.
Significant impacts occur at approximately 24% of sites
It is common for there to be fluctuations in rankings when there is an algorithm change , but the strongest impacts occur on fewer websites, so, as a fact, this helps us to put things into perspective and not have a fearful view of the uncertainty of a new algorithm change by Google.
Table showing the relationship between update time and impact percentage
This data may vary slightly when compared to categories and albania number data sectors, depending on the nature of the algorithm change and the type of sector affected.
Google is a zero-sum game
On the other hand, another great learning that we have been able to extract and confirm with the study is that if we compare organic visibility before and after the algorithm changes, grouping by categories (groups of similar industries) we see that the change is practically zero.
Average pre and post update visibility index by category
What this data tells us is that the organic market share is distributed among the different websites that appear as results and also among the direct response results that Google offers directly.
So constant monitoring can help us not only to keep track of our project in terms of SEO, but also to identify other players ' failures so that we can be prepared and occupy the space they leave behind.