By Rafael Sotelo
Content manager at Marketing4eCommerce
ORn A Content Manager is the person responsible for managing the digital content of an organization or platform. This content can be in the form of text, images, videos, and other multimedia elements . Their goal is to ensure that the content is relevant, attractive, and meets the objectives established by the organization.
What is a Content Manager
The Internet and the advancement of remote work have opened the door to the birth of new specialized professions in the world of marketing and eCommerce. One of them is the Content Manager , a key figure in charge of ensuring the creation, distribution and optimization of content.
Whether we're talking about online platforms or websites, blogs and social media, this person plays a key role within the marketing strategy. Their responsibilities include creating editorial calendars, afghanistan number data coordinating with design and writing teams, search engine optimization (SEO) and monitoring content performance through metrics and analytics.
Tools that a Content Manager should know
The job of a Content Manager involves managing and creating digital content, and to do so, they will need to use certain tools for different functions. For example, knowing how Content Management Systems (CMS) platforms such as WordPress, Drupal or Joomla work and what they are used for is an advantage when performing their job. With these platforms, they will be able to publish a wide variety of content that will enhance the company's image.
Knowing how to use SEO tools such as Semrush or Ahrefs is also crucial. Keeping content optimized will help gain credibility and visibility for the services offered by the company. On the other hand, and in line with the other two types of tools we have already mentioned, there are social media management tools. Some examples such as Metricool, Hootsuite or Sprout Social can facilitate the automation of content publication on these channels, making the work of the person in charge of managing the company's content easier.