'What we need is new'. Revuelta/Mono Madrid Agency for Wallapop.
'Proudly second best'. Sal Gorda Productions Agency /David Madrid/INGO Hamburg for Ikea.
'The recipe run'. PS21 Agency for KFC.
'It's not spring anymore'. La Despensa Agency for Greenpeace.
'Andalusian Crush'. Ogilvy Agency for Tourism in Andalusia.
What we need new Wallapop
Other awards of the night
In addition to the traditional awards, three medals were presented for the Young Creatives section, as well as the 2024 C de C of Honor, for the art director Uschi Henkes and the creative director and brazil number data producer Julián Zuazo; and the Juan Mariano Mancebo Award for Young Talent for Aleguandra Vallejo.
Also, to commemorate the 25th anniversary of the c de c, a special award was given to the 5 brands that have accumulated the most mentions and awards in the last 25 years: Banco Sabadell, IKEA, Calle 13, Audi and Smart.
Finally, the Young Creatives Award received 193 entries and the challenge was to design a communication strategy for the VICIO brand. The winners, all from Brother Escuela de Creativos, were:
Gold: 'The Trashy Agreement' , by Carmen Puche and Victoria Alenda
Silver: 'Bad actors but good burger' , by Anne González Contín and Celia Ciudad
Bronze: 'Mom Check' , by Alicia Treviño and Esteban Espinilla