How to use Food Marketing to relaunch

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When we think about the challenges that global food production faces today, we first mentally turn to the main components of that crisis that made us dedicate an Expo to this issue. I am referring to the lack of resources in some regions, the waste of the final product in others, the quality, eco-sustainability and organic origin of food. And then we think about the obstacles that a small producer faces every day , finding himself competing with global systems. For Italy, this last problem is also the most serious.

Without even touching on the subject of the great historic Italian brands that are no longer Italian today, such as San Pellegrino, Galbani, Gancia, Parmalat, Barilla, Perroni, Grom, Algida and many others, one immediately thinks of a whole enormous complex of barriers that globalization places in front of an Italian product.

“Made in Italy”, renowned and sought after throughout kenya phone number the world for decades, must now take a new path, and perhaps it can be the digital world, through marketing tools, particularly in its specific declination of Food Marketing, to offer it the right showcase in global production.

It is in identifying the unique characteristics of traditional foods and products , of recipes handed down for generations, in those processing procedures that have been repeated the same for decades, and in the characteristic provenance of raw materials, that Italian production can find the way to promote itself well in the global context.

Referring to this theme and reflecting on how Food Marketing can show the way out for a sector so important for the national economy, Nicoletta says:

“Yes, we are “Made in Italy”, we make an extraordinary product, a product that the whole world envies us, that is loved, that is longed for by all the various markets – but let’s try to find our true identity, our true uniqueness! How many produce oranges? How many produce biscuits? How many, perhaps, grow peppers? How can you highlight your uniqueness and how can you find the way to tell it? On this, the web can also be an opportunity for reflection. Having to deal with a new medium, a communication system that perhaps is not so well known to small producers, we have an excellent excuse to reflect on ourselves”.