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For example, Hema's coconut water, which is also a coconut water product, is priced at RMB 100 per bottle, while Sam's own coconut water, which is priced at RMB 100 per bottle, is priced at RMB 100 per bottle. Calculated by unit net content, the price is cheaper than Hema. At the same time, Walmart executives also mentioned in internal meetings that Hema is the only competitor of Sam's Club in China. In order to respond to Sam's challenge, Hema launched a "Mountain Moving Price Durian Thousand Layer Cake" at RMB 100 last month, explicitly challenging Sam's Club. Since then, Hema's various "Mountain Moving Price" products have emerged in an endless stream and attracted various jokes from netizens.


After the "Mountain Moving Price" project uruguay whatsapp phone number was launched, Hema began to implement a discount war in January 2017, with the prices of many products in stores falling and expanding from offline to online. In order to cooperate with the discount war, Hema also stopped the purchase and renewal of members at the end of the year and reduced the discounts and delivery rights of old members, which not only attracted members to complain, but also triggered people's speculation about Hema's "collapse." However, on January 28 this year, Hema overturned the previous battle. Not only did it resume opening and renewing gold and diamond memberships, it also optimized and upgraded the original membership rights.


This included lowering the original free shipping from RMB to RMB. The frequent changes in rules seem to reveal Hema's own confusion about future development, and the suspension of the listing plan seems to have exacerbated this confusion. In January 2016, Alibaba announced that Hema will officially launch the listing plan, which is expected to be completed in the next month to month. However, in January 2017, Alibaba disclosed in its financial report that Hema's suspension of listing once again aroused people's concerns about its future. Where will Hema, which denies itself, go in the future? We can only wait for time to give us the answer.