How to tell the story of a hotel on social media?

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The underestimation of content is then in not understanding (or not being able to imagine) that communication can also be created through content that is not only textual, such as images and videos. Try writing a guide that tells your potential customers what to do at certain times of the day during their vacation, what to see, where to go, etc...

Remember: every content has its own container

We often try to communicate with the same content on all platforms, while there must be the awareness that each container needs its own narrative approach.

One aspect that should never be underestimated austria phone number is the fact that the average user is a social addict , used to sharing every moment of his life on his accounts, so we can ask guests to share their photos, videos, comments about the hotel on social media.


Promoting a Hotel Online: How to Stimulate Conversation
For example, you can set up “selfie corners” , internal photography contests, events during which you can take photos of customers, who will be happy to share them. These are free activities that stimulate the sharing of content by customers and this is all publicity for the hotel.

It is important that the relationship between the contents published on social media and those that appear on the site/blog always respect a principle of coherence : there must be a very precise editorial line. It is clear that if I speak on a site I will have a certain form and create content with a certain approach, while if I go on social media I will do so fully respecting the dynamics of the platform I am on, remembering that the audience that is listening to me can be more or less attentive and will have a psychological approach linked to a certain type of content and attention dynamics that are specific prerogatives of that platform.